Perry and his family members began filming sketches where they acted out a conflict between a parent and their child. His content focuses on creating "respect, communication and love" between parents and their children as they navigate issues like relationships, trust, and growing up. So that really set us in motion," Perry said.įrom that moment on, Perry began making videos centered around how to be a better parent. "I'm like, man, okay, something's got to change with dads if they're not getting involved with their kids, we got to go. "It just kind of started": How 'BillyVSCO' became an staple parenting advice accountĪs the VSCO dad video blew up, Perry said the number of comments he received on that video from people saying they wished their parents were more like him was astonishing.
The change was caused by comments he received on the viral VSCO video. Now, Perry's content focuses less on trick shots and turtles and more on how to inspire parents to have better relationships with their children. In the nearly four years since, Perry's platform has grown to an audience of 12.5 million followers. The video took off and currently has over 5 million views and 847,000 likes. Dru and Perry's wife, Lyndsey, recorded a video where they turned him into a "VSCO" dad, which was a fashion style for teenagers in 2019 involving scrunchies, Hydroflask water bottles, and a deep love for saving the turtles. The video that launched his TikTok career, however, came four days later.
Perry's video had been picked up by TikTok's algorithm and currently has over 811,000 views and more than 74,000 likes. I was like, 'Dru, do you know what's happening here?' And she's like, 'you're on the For You Page' and I'm like, 'the for you what?'" he said. The video was the first of his to blow up, Perry said. He was then convinced by his daughter Dru to post the video on TikTok, a social media app that rose in popularity in 2019, on account that she made for him that they ultimately named BillyVSCO.
It all started with a football trick shot video.īilly Perry, a dad from Broken Arrow, Oklahoma, decided to film himself kicking a football over his house and into his backyard pool in August 2019.
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